DENIM made to fit: Fashion Campaign Launch

My role in this campaign included the creation of the online landing page and web assets.

Additionally, I developed the social media posts for this launch while adhering to our brand guidelines as well as the art direction for the new collection.

This was the opportunity to highlight the unique features of our denim in a fresh new way with the annual new collection, while still using a familiar tone to engage our loyal, long-time customer base.