J Green Cuisine: Brand Identity for Catering Business

Local chef specializing in Caribbean cuisine and launching a prepared food service. This client was seeking help creating an appropriate, appetizing brand direction to attract new customers and entice their existing loyal fanbase.

The client wanted a simple three-colour logo that would look good at any size in a large variety of potential applications. Mock ups included stickers, takeout containers, paper bags, and employee uniforms.

Designing the menu layout, I borrowed from my passion for painting to create a vector pattern that created a tropical ambience without being too literal, and while respecting my client’s print budget. Designed for print, I also created mockups for potential online ordering in the future.