Vol 195/Flight 195: Sales Sheets for SQDC products.
Lyonleaf Cannabis Inc. launched brand Bon Voyage at the SQDC. The SQDC is a government entity which requires brands adhere to strict guidelines and product listing policies.
A sales sheet must be provided for every new product on the market and my client wanted this to be more than a formality. They wanted an eye-catching, attractive and informative document that could be used alternatively as a brochure.
It was important to the client to create something lively and interesting while still following the style guidelines and adhering to the government regulations on the sale and promotion of cannabis products.
This was a fascinating project learning about an entirely new market, and the unique restrictions when designing for this industry.