Wyngaert Wealth Essentials: Brand Identity for Financial Planners

Wyngaert Wealth Essentials is a trade name of Manulife Securities, and they came to me with the challenge of creating their own identity that still fit in line with the Manulife brand.

I worked with their web designer on this, consulting the Manulife standards guide to create a limited colour palette factoring in that distinctive Manulife green.

With a touch of gold in the right places and careful hierarchy, I created a logo and matching stationery that feels sophisticated and reliable. Their new branding conveys the passion these financial planners have for their business and the clients were pleased with the launch of their new identity.