Anthony Paul Fitness: Branding and Social Media Content for Personal Trainer

Created a clean and modern brand identity that would have organic, free-flowing elements to represent the human nature of the business, maintaining a sense of rich, organic linework in scalable vector. It was essential that the logo work on a variety of backgrounds and surfaces.

Designed templates for social media including Instagram and Facebook stories and grid posts. Improved social media presence and engagement.

Designed t-shirt options to create prominence and promote brand loyalty with trainer’s clientele. Harmonized the personal trainer’s brand across his social medias while also respecting the brand colour and style guides for the gym the personal trainer works under.